The Unidentified – Rae Mariz

As a mother of a teenager the premise of this books is frightening. Imagine that the government no longer has any budget to contribute to education. Along come big business corporations that offer to take over the education of the nation. School becomes one huge market for these corporations to advertise their products as well as getting some education content into the day. These corporations secretly monitor every ones friendships and activities. The school are run like one big social networked computer game where points are awarded to students based on their performance. It is actually becomes called the Game. Completing assignments will get you points but you can get easier points from competing in games and competitions that may or may not have educational value. Popularity is the key as corporations target trend-setters with their products such as touch screen devices, clothing, make-up, sports gear. This is called being 'branded' and is the dream of almost every student.
Katey, aka Kid, isn't really interested in being branded, in fact she just wants to make music and hang out with her small group of friends. However an anti-establishment event of a mock suicide that protests the power structure in the school by the 'Unidentified' makes her question the whole educational game and she strives to find out who this group is. In doing so such is identified as a trend-setter and is 'branded'. This is the last thing she wants and it isolates her from her close friends but it is an answer to her families tight financial situation. She soon discovers that being branded means that she gives up the rights to her ideas, her privacy and her identity. In finding out the identity of the “Unidentified” she tries to revolt against the situation she has found herself in, without loosing herself.
I was attracted to this book's dystopian society where the possibility that education could be taken over and young people exploited by big business is very real. It contains some of the big issues for every teen that of identification. Who are we? What defines us? How important are our friend? How important are our families? How do I know what is right or wrong?
The Game seems addictive and is perhaps reminiscent of Facebook and Twitter in the way that students communicate and network together with mobile devices such as ipads which gives sense that this scenario could happen in the not-to-distant future.
Here's hoping that education never gets mixed with big marketing corporations. And if it does that there are students such as Kid who don't get sucked in. 7/10